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New products for a growing market

According to the latest figures, small animals are on an upward trend again. International companies are aiming to give this trend impetus with new food and accessory products. Here we summarise a small selection of new products.
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A little bit of natureJR Farm has brought out a new product line for small animals under the logo "Ein Stück Natur" ("A little bit of nature"). The line includes five different snack nosegays containing plentiful herbs and grasses in their most natural form, such as camomile, hazel, peppermint and meadow grasses. Four varieties of "Kräuterolis" have also been added to the "Grainless" range. The grain-free bars can be divided easily into portions and come in the varieties "Dandelion/Sunflower", "Nettle/Carrot", "Calendula/Banana" and "Parsley/Raspberry". "Grainless" complete food for chinchillas and degus is now also on sale in the trade.www.jr-farm.deNature in the feeding bowlWith its "Vita Verde" product line Vitakraft aims to offer food as provided by nature. The range contains natural, vitamin-rich food for small animals, produced only from nature's best raw ingredients, according to the German company. "Vita Verde Sommer-wiese" hay, with a high raw fibre content, is a new inclusion for all small animals in the "Vita Verde" line. It is intended to make it easier for the small animal owner to feed his pets, as each pack contains 20 single portions of hay. This should guarantee clean, problem-free feeding and disposal.www.vitakraft.deTunnel system for small animalsJR Farm presents "Tunnelo - das Abenteuer" ("Tunnelo - the Adventure"), a novel, natural tunnel system for all small animals. "Tunnelo" consists of hardwood angles and natural fibre tubes, which are sheathed in hay, fully compatible and capable of being combined in any configuration. According to the German company, "Tunnelo" offers ample opportunities to design and construct one's own tunnel system. The individual components are produced from 100 per cent natural materials and are suitable for gnawing at. "Tunnelo" is available as a starter set with two angles and one tunnel, and in three expansion kits each containing a different angle and a tunnel.www.jr-farm.de"Improved with essential oils""Nutri'Meal" is a premium pet food range for small animals and birds from the French company Zolux that meets the nutritional needs of the animals, according to the company. These complete and balanced meals are rich in taste, shapes, colours and textures. They are composed of specific mixtures of pellets, seeds, fruits and flakes. The company stresses that specific formulas have been developed for each bird and small animal breed. Each formula contains a selected food flavour to improve the palatability…
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