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Long-term trend towards lightweight litter

Cat litter is an important market segment in the pet supplies industry, with steadily growing sales figures. The big brand manufacturers increasingly have to fend off competition from private label products, however. The following product review features some of the most important new products.
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Pine fragrance for catsThe new cat litter from City Pets combats odours by absorbing and terminating the ammonia bacteria. The litter has a light yet unobtrusive pine fragrance and odour control elements that deal with the unpleasant smell of the litter box over a long period. The surface dries out in contact with air between the cat's visits, is especially soft and thus ideally suited to sensitive cat paws, according to the company. The litter is also harmless to children even if swallowed, says the manufacturer. It is available in 5- and 3-litre packs.www.citypets.bizLightweight clumping cat litter"Avancat Classic lightweight" is the new cat litter from Damolin. The company says that it combines two key properties: on the one hand it is a clumping litter, on the other hand it is a true lightweight, making it very easy to remove from the cat toilet. The litter is manufactured from 100 per cent natural clay and is very economical to use, according to Damolin. Another new product on the market is "Avancat Compact Sensitive" cat litter, which the company says is dust-free, of an ultra-white colour and fine granular consistency. The packaging is also new. It is intended to be practical to handle above all and has an easy opening line at the top.www.damolin.comAdditional toilet freshnessThe new "Catsan Extra Fresh" from Mars Petcare is reported to combine the advantages of hygienic and clumping litter in one product. Thanks to its white colour, the new product should be perceived as especially hygienic and easier to handle compared with heavy clumping litter. Just like a clumping litter, however, "Catsan Extra Fresh" traps odours and liquid instantly in firm clumps, according to Mars. As a result, the litter insert does not have to be changed as often. Compared with conventional products, the advantageous low weight of this clumping litter makes life easier for cat owners, especially when filling and cleaning the toilet. Mars states that the litter is up to three times more efficient than conventional non-clumping litter.www.mars.comVariety for all age groupsFlamingo has included a selection of different clumping cat litters in its range for several years. All the litters are reported to have a high absorbency, are 99 per cent dust-free and effectively mask unpleasant odours. The "Cat Litter" product line comprises four different varieties: "Natural", "Babypowder", "Blend" and "for Kittens". The basic prod-uct from which all varieties are manufactured is…
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