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Soft collars

The British company Spiffy Dog Europe has launched the “Air Collar” range for dogs onto the European market. Canine behaviour experts recommend the products.
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The collars are made from a soft, lightweight and quick-drying fabric called “Aerospacer”. The material is similar to the fabric that trainer shoes are made from. “The collars are very soft and very comfortable for dogs, even short-haired breeds, to wear,” Alex Wilson, marketing director of Spiffy Dog Europe, says. “They are ideal for dogs who love to swim.” The company offers a range of 15 designs to choose from, plus matching leads. The collars are adjustable, with good scope for different-sized dog necks, and come in four sizes from petite to large. They have a strong, robust clip, excluding the risk of them coming off and releasing the dog. In “Air Collar-Petite” the company has a collar for small dogs and puppies. “It is often hard”, Alex Wilson continues, “to find a quality collar that fits the smaller breeds of dogs or puppies.” The new size comes in 8 different patterns.
Recommended by experts
Dog behaviourist Marie Miller recommends “Air Collar” products. As a committee member of the UK Association of Pet Dog Trainers (UKAPDT), she endorses all aspects of positive reinforcement training and motivational methods. Nikki Brown, a Birmingham-based canine behaviour consultant, recommends the “Let‘Em Lead” dog leash, which is to be launched directly after the “Air Collar”. She is a dog whisperer, who offers home consultations to dog owners who are experiencing problems with their dog’s behaviour.
To complement the assortment, Spiffy Dog had been looking for another range of harnesses to go with the existing collars and leads. Finally the company discovered the “Snuggle Pets” harnesses as the perfect partner for “Let ‘Em Lead”. “They are ideal to stop dogs pulling, by allowing the owner to balance them by using a two-point contact on their dog,” Alex Wilson stresses.
Founded in Colorado
The US-based company Spiffy Dog was established in 2001 in Steamboat Springs in the Rocky Mountains. The town is known as one of America’s most famous ski resorts. It is widely accepted that more dogs live in Steamboat than people. It is situated amongst forests, rivers and mountain trails, making it a limitless playground for people and dogs and the perfect place for developing dog products. Spiffy Dog strives to design functional canine accessories using the latest and greatest materials and technology. The “Air Collar” was named one of the US Dog Fancy Magazine’s 15 best dog products of 2008.
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