Present in over 50 countries worldwide

Established in 1915 and still a family – owned firm today, Hi-Craft is now under the management of the third generation of the family with Andy Irving as its chairman and CEO. The company employs nearly 200 people in its European operation and is regarded as the market leader in the accessories sector in the UK. However, its export quota of 40 per cent of overall sales clearly indicates that it operates successfully outside the UK as well. Its main destinations include the USA, Japan, Scandinavia and most European countries – especially Germany and France. Hi-Craft products are mainly sold via distributors, wholesalers and pet superstore groups and franchises.
Andy Irving is the third generation of the family to run Hi-Craft.
At its base in Liverpool the company operates a 7,000 m² distribution facility which houses a production line, administration centre, design department, showrooms and a large warehousing and dispatch building. Hi-Craft still produces thousands of leather collars and leads on its UK production line each week, although it now also has additional production facilities in Hungary and for nylon in China. The company is well set up to be able to use worldwide manufacturing advantages to give its customers a complete value service for pet accessories and products.
Hi-Craft still produces thousands of leather collars and leads on its UK production line each week.
British trade visitors to the Glee Petindex show were given their first glimpse of Dog Design by Hi-Craft – originally a German company servicing the exclusive designer dogwear section of the market in small pet boutiques around the world. Dog Design is enjoying tremendous success and acclaim by extending the production of an exciting and beautiful luxury section. Dog Design’s customer base reads like a who’s who for fashion, with clients in London, Tokyo, New York, Beverly Hills and beyond.
The “Optima Blue”.
Andy Irving says “We became involved with Dog Design in January this year, and it seems to have added a whole new dimension and price level to the luxury pet accessories part of our existing marketplace. We are delighted with our customer's reception to this line”
Hi-Craft's other division, Rosewood, which is based on a separate site near Telford/England, concentrates primarily on the UK pet stores and pet superstores market. It is also extremely involved with product development both in Europe and in Asia. Indeed, Rosewood launched 250 new items, of its own for all types of pets at…