Showcase for interesting new products

The venue for Anido in Kortrijk is only a short distance from the French border and just 25 kilometres from the northern French city of Lille with its large conurbation area, so it was no surprise to see large numbers of French pet product dealers at the show alongside Belgian and Dutch companies. The factors that make this fair so attractive are the comparatively reasonable stand hire rates, good organisation and its intimate atmosphere. And coming just three months before Interzoo, Anido once again offered a foretaste of the new products that will be presented in Nuremberg.
Ferplast ran a big competition, with a BMW as the main prize.
The Versele Laga stand was worth seeing and featured its new dog food line “Happy Life”, which falls into the medium price category. This replaces the “Professional” brand previously marketed by the Belgian pet food expert and has been available in the shops since February. Another innovation is the stand-up pouch packaging now used for the bird and rodent brands in the company’s premium range with the aim of making the range more visually attractive. Versele Laga’s open-plan stand had been revamped: below the slogan “Nutrition inspired by nature” the company’s umbrella brand was presented against a blue background, with the brands of the individual product groups arranged underneath it. The stand belonging to Flamingo also created a stir at the show and was chosen by visitors to Anido as the best stand at the exhibition. The company presented a range of new products: a range of dog biscuits featuring ten products, a bag for dog owners to carry their pet’s garments and other accessories in, new dog cushions and beds, a low-price wet cat food in three different varieties and a new type of cat litter comprising a mixture of bentonite and silicate. The German aquatics company Sera was also in attendance at Anido, with a host of new products and a lottery to boost garden pond business. The company unveiled an adjustable air pump for aquariums and ponds and presented a new internal filter designed especially for small aquariums. Other new products included the “Sera Precision” and “Digital” thermometers and a new, completely watertight cover.
Flamingo recently started marketing accessories manufactured by the Italian company Stefanplast.
Pride of place on the stand of Italian accessory manufacturer Ferplast was given to a black BMW Z4. The attractive sports car was one of several classy prizes to be won by customers ordering…