British company takes American ranges into Europe

It was a chance sighting of an advertisement for “LitterMaid” in an in-flight magazine that suddenly sparked an interest in pet products. Since that day, less than two years ago, the two partners of MPM Pet Products have set up a company and made it their mission to source innovative pet products, make them big in the UK, and move them into Europe.
Roger Wood and Roger Coleman, who jointly own MPM Pet Products Ltd, have backgrounds in totally different areas to ‘pets’. However, very quickly their focus has changed and it’s pets from now on. The company imports a growing selection of top quality pet products to the UK including “LitterMaid”, the high tech and practical litter box system, “Panic Mouse”,  winner of best new cat product at the APPMA Show 2002, 2003 and 2004, “World Best Cat Litter”, an excellent premium corn-based cat litter, and the “Babble Ball” and “Talk to me” treat ranges. Quickly securing UK distribution, the company is now heading for its next stage of development. The product ranges are just being packaged and adapted for the European market and will be presented for the first time at Interzoo 2004. Buying from American companies backs the company’s products with excellent packaging, point-of-sale and marketing support. MPM itself works hard at promoting the products to the trade and to the end user, with pro-active sales, customer support, and effective advertising and PR.
“World’s Best Cat Litter” is organic, all-natural and therefore a safer cat litter.
MPM’s distribution centre is in Macclesfield and its new head office in Bollington, Cheshire. Sales, marketing, customer service and accounts are handled in Bollington, with Roger Coleman in charge of logistics and Roger Wood assuming responsibility for customer relations. The “LitterMaid” range was the company’s first introduction to the industry. However, it is the “Panic Mouse” award-winning range that produces the company’s best sales overall, followed by “Worlds Best Cat Litter” and “LitterMaid”.
Roger Coleman explained why he thought things were moving so quickly: “We have backed up excellent products with a fast and efficient service. We get orders out straight away and bend over backwards to keep our customers happy. MPM Pet Products has quickly become a trusted distributor of innovative pet products”. The company takes advantage of modern technology and communications. The MPM warehouse makes use of Optima software technology, giving suppliers access to MPM’s stock levels via…