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Cooperation - Fressnapf steps up European expansion

Fressnapf Tiernahrungs GmbH, Europe's largest retail group specialising in pet food and products with a total of approx. 400 outlets, has set its sights on the market of the Netherlands. To this end the German company has acquired an interest in the Dutch specialist chain Jumper B.V.

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Jumper and Fressnapf have signed a cooperation agreement under which they see themselves as equal partners. This cooperation with Jumper is intend--ed to serve as a model for Fressnapf's continued expansion into other countries of Europe. Setting up a European network is Fressnapf's long-term goal.
The Jumper stores in the Netherlands are to take on Fressnapf's corporate design.
Torsten Toeller, managing director of Fressnapf, and Sjaak Dijkhuis, managing director of Jumper, are agreed that the two companies together provide the ideal prerequisites for creating a strong market position for themselves in the Netherlands. Both Fressnapf and Jumper are expanding strongly and working successfully with a similar concept. Both companies offer their customers a broad and deep range of products at reasonable prices. Clear presentation of the merchandise means that shopping is made as convenient as possible for customers. Each store has sufficient parking space into the bargain.
Fouragehandel Terburg stocks a broad product assortment on a retail area of 3 000 m².
"We shall provide Jumper with support by applying our expertise in the areas of buying, logistics, expansion and marketing. Fressnapf will in return profit from Jumper's experience in the Dutch pet food and products market", explains Torsten Toeller. Jumper will take over Fressnapf's corporate design, whilst still retaining the established Jumper name. For several months now the Dutch pet store chain has been selling Fressnapf's private labels "Multifit", "Select Gold", "Fit + Fun" and "Premiere", and doing so with success.
Two partners who regard themselves as equals: Sjaak Dijkhuis, managing director of Jumper (left), and Torsten Toeller, managing director of Fressnapf.
Jumper, which like Fressnapf is a franchise operation, was brought into existence in the early nineties by Sjaak Dijkhuis. Previously to this Dijkhuis had been the buyer with responsibility for pet products with the Dutch supermarket chain Edah, a subsidiary of Venex which was a food giant at that time. Today's managing director of Jumper was substantially responsible for setting up the Pet's Place chain, which the food chain Laurus recently sold to the Malenstein group.
Currently Jumper operates 17 stores with retail areas ranging from 450 m² to 3 000 m². In July the company acquired Fouragehandel Terburg of Arnheim, which boasts a retail area of 3 000 m² and is one of the biggest specialist pet stores in Europe. Since Jumper is aiming for…
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