Edition Dog Live to be renamed Every Dog Live

The UK dog event Edition Dog Live will be renamed Every Dog Live in 2027, with organisers Raccoon Media Group and Edition Media Ltd announcing plans to nearly double its exhibition space and invest in additional content and visitor activities.

According to a media statement, the event will expand from approximately 7,000 to almost 14,000 square metres at NAEC Stoneleigh in the UK. The changes follow the recently announced joint venture between Raccoon Media Group and Edition Media Ltd.

The organisers say the rebranding reflects a stronger emphasis on canine health, welfare and inclusivity, covering dogs of all breeds, ages and abilities.

Several new areas are planned for 2027. The Dog Discovery Zone will focus on product innovation, nutrition, health, behaviour, technology and wellbeing, featuring expert presentations and interactive activities. A Dogstagram Zone will host social media…