Pet Fair South East Asia expects 450 exhibitors

From 28 to 30 October 2026, Pet Fair South East Asia will bring the international pet industry together in Bangkok. This B2B trade fair, which will take place at the Bangkok International Trade & Exhibition Centre (BITEC), is expected to attract around 450 exhibitors from 40 countries, as well as 12,500 trade visitors from over 80 countries.

Around 70 % of the expected exhibitors will come from abroad, including around 30 %  from Thailand and other local markets. In addition to individual companies, national pavilions from countries including the USA, Italy, Spain, China, India, Japan and Thailand will be present.

Established pet brands will account for 44 % of the exhibition space. A further 42 % is accounted for by OEM and private-label manufacturers. Suppliers of ingredients, packaging and machinery will complement the range of products on offer. The main focus is on pet food, treats and snacks. Other key areas include pet hygiene and health products, ingredients, accessories, coat care products, toys, pet technology products, furniture and clothing products.

Alongside the exhibition, 'Pet Fair South East Asia 2026' features an online and on-site matchmaking programme. This aims to connect exhibitors and qualified buyers in a targeted manner even before the trade fair begins. There will also be a conference programme taking place across two stages. Industry experts from various markets will discuss trends, innovations, and business strategies across the pet industry's value chain.

VNU Exhibitions Asia Pacific and Globus Events, organisers of “Pet Fair Asia” in Shanghai and operators of the “Pet Fair Network”, are organising the B2B trade fair. Admission to the trade fair is free for pre-registered trade visitors. Click here to register.