Globe Buddy enters the Baltics with Euromedika

Danish pet food company Globe Buddy is entering the Baltic states through a distribution agreement with Euromedika. The Lithuania-based partner, which according to Globe Buddy has an established regional presence and a background in the veterinary sector, will handle distribution in Lithuania, Latvia and Estonia.

The market entry begins with part of the treat portfolio, led by Hearts, a recently introduced range of everyday dog treats. It comprises three recipes: two based on insect protein, combined with seaweed and green tea respectively, and a vegan variety with sweet potato and marigold. Also among the first products are the functional Luxx treats launched in April 2026 – Luxx Easy, positioned for calming, and Luxx Energy for active dogs – both based on protein from black soldier fly larvae.

Globe Buddy, based in Randers, brought out its first products in 2021 and works with insect and…