Zoomark and Petzoo Eurasia to launch new pet show

Zoomark and Petzoo Eurasia are deepening the strategic partnership they signed in 2025, with BolognaFiere Group set to launch a brand-new pet industry exhibition in Turkey from 2028.

The new show will be developed with the backing of Ulusal Fuarcilik, Turkey's leading pet-sector exhibition organiser and the company behind Petzoo Eurasia, which runs annually at the Istanbul Expo Center. Ahead of the 2028 debut, Zoomark will actively support Petzoo Eurasia's international marketing and sales activities at the 2026 and 2027 editions, aiming to widen the event's global reach.

Both partners position the move as a new gateway for the pet industry between Europe, Turkey and the wider MENA region. ‘The development of international exhibition platforms is a key pillar of BolognaFiere Group's growth strategy,’ said Gianpiero Calzolari, President of BolognaFiere. Selçuk Çetin, CEO of Ulusal Fuarcilik…