Euroshop Middle East postpones its debut

The inaugural EuroShop Middle East in Dubai has been postponed to 25–27 October 2027. This decision was taken by Messe Düsseldorf and the Messe Düsseldorf Gulf Office in order to provide exhibitors, partners and visitors with the best possible conditions. The aim of the postponement is to create the ideal conditions for the successful launch of the new retail platform in the Middle East and to offer the international EuroShop community stable and reliable conditions, as well as the quality they have come to expect from the globally established EuroShop brand.

The teams at Messe Düsseldorf and the Messe Düsseldorf Gulf Office are continuing to work intensively on preparations for the event, which is already generating considerable interest in the market and has attracted numerous companies and partners from the international retail sector.

ʻEuroShop Middle East is a strategically important project for us and a significant step in the international development of the EuroShop portfolio. This is precisely why we want to stage the event in an environment that offers our exhibitors, partners and visitors maximum planning certainty and the best possible conditions for successful business,ʻ explains Petra Cullmann, Executive Director of Messe Düsseldorf. ʻWe are convinced that the postponement is the right step to ensure the event’s long-term success.ʻ

For decades, EuroShop has been one of the world’s leading platforms for retail technologies, shopfitting, store design and retail innovation. With its planned expansion into the Middle East, Messe Düsseldorf is underlining the brand’s international significance and the region’s growing relevance to global retail.