The Buffalo Co. launches nationwide at Jollyes

The British premium manufacturer The Buffalo Co. is significantly expanding its market presence in its home market. The Warwickshire-based company is rolling out its full range of natural, single-protein dog snacks made from buffalo nationwide in the branches of the pet shop chain Jollyes.

Key highlights of the launch:

· Product range: The launch covers the entire range of 100% buffalo meat snacks, including low-odour chews and the functional dental care treats from the Gently Dently range.

· Expansion of the partnership: Jollyes already stocks the manufacturer’s temperature-controlled ThermaCool bowls. As part of the range expansion, the chain will also stock the new Poppy Bowl collection.

· Distribution structure: The large-scale rollout is being implemented via the exclusive UK logistics and distribution partner Decco, whose network is providing significant support for the expansion in…