Albanian dog fashion show makes its debut

The very first dog fashion show in the city of Tirana made its debut, organised by Pet Travel Advisor, the AI-powered travel platform for pets that operates in over 25 countries. This special campaign came about as follows: As a participant in ‘The Founder Games’, which are presented and broadcast on national and international television, Pet Travel Advisor competed for a place in the final. Instead of holding a standard press conference, the company rose to the challenge with a live-streamed, photogenic and community-focused event: Albania’s first dog fashion show, which took place on 13 May at the East Gate Mall in Tirana. The team created a shareable, visually appealing experience that generated organic social media content, influencer reach and measurable public engagement – all within 24 hours.

The campaign was based on a strategic partnership with Oreo & Toni Pet Shop and was…