Versele-Laga is becoming Versele and aims to become the market leader

As one of the leading suppliers of pet food and care products, Versele-Laga is embarking on a new strategic chapter: the Belgian family-run business is firmly committed to building a strong Versele brand and aims to use this as a springboard to become the market leader in food and care for all pets by 2032. The Belgian manufacturer announced this in a press release today, 6 May. According to its own figures, Versele is already the global market leader in the birds and pigeons categories, but the company also aims to strengthen its market positions in other pet categories.

With a clear positioning, the company continues to build on its family roots, its unique expertise across various animal categories, and a long-term strategy focused on sustainable growth and value creation. The decision to adopt a single umbrella brand is intended to ensure greater brand recognition and build greater…