Superzoo 2026 Opens Registration

Registration is open for Superzoo 2026, returning to the Mandalay Bay Convention Center from12–14 August. The new edition offers an experience designed to help pet professionals navigate a fast-moving industry with greater clarity, efficiency and purpose, according to a press release. The fair will focus on how today’s pet professionals learn, buy, lead and connect, reflecting the evolving needs of businesses across the pet industry, with a more intentional structure, featuring expanded programming and updated formats.

‘Superzoo is big, and there is a lot to take in while you’re here,’ said Mike Karsting, senior vice president of the World Pet Association. ‘That’s why Superzoo 2026 is designed to make every step worth the walk, not just on the show floor, but across the entire experience. The goal is to help people move with purpose and leave with skills, insight and relationships they can put to work right away.’

For 2026, Superzoo’s focus will be centered on four key areas, reflecting meaningful updates to programming and the show environment that are designed to better support how pet professionals operate today. These areas have been announced in the press release.

With more than 1,100 new products expected to debut, Superzoo 2026 places added emphasis on helping buyers identify what is new and emerging across the pet market. For 2026, the New Product Showcase Awards categories have been updated to reflect consumer-driven trends and product functionality, including areas such as smart technology, wellness care, functional nutrition, sustainability, safety and mobility, enrichment, and training. Products in the Showcase will continue to be organized by traditional animal-based categories, allowing buyers to browse by species while identifying products recognized through the updated trend-based awards.

Superzoo 2026 will expand education offerings across the fair, adding new depth to how professionals learn and apply knowledge in their businesses. A new partnership with US Vet Shows will introduce accredited veterinary continuing education to Superzoo for the first time, bringing clinically grounded education to retail, grooming, and veterinary professionals in one marketplace.

Women in petfood leadership programming will expand in 2026 with the addition of a half-day conference and a dedicated networking meetup, building on strong participation in recent years and creating more space for leadership development and peer connection.

Superzoo 2026 will also include the third annual WPA International Forum. This year, the forum will feature an event organizer roundtable focused on how participation, market access, and business engagement are evolving across international pet markets.

Groomer skill development will take on an expanded, education-first approach in 2026, with programming designed to emphasize technique, efficiency, and real-world application. Superzoo 2026 will introduce the Groomer’s skill lab and Groomer’s innovation stage, offering hands-on, floor-based learning. An expanded Groomer’s Marketplace will also bring together new exhibitor offerings and category-specific tools. 

Industry culture has long been central to the Superzoo experience, and in 2026 that commitment continues through intentional opportunities for retailers, emerging brands, and suppliers to connect. Signature gatherings such as the Superzoo beach party and the swingers mini golf networking event, which is exclusively for retailers and emerging brands, offer relaxed, informal environments that encourage meaningful conversation and community-building. Combined with networking hubs positioned throughout the show floor, these shared experiences create space for authentic connections in the moments between buying, learning, and leading, strengthening relationships that continue well beyond the event.

Registration is now open, with additional information and details available at www.superzoo.org.