Have you cast your vote yet?

Readers of the PET worldwide trade magazine as well as petworldwide.net are invited to cast a vote for their favourite items for Product of the Year – in the categories dog food, cat food, dog & cat accessories, small animals, as well as Fish & Birds.

Voting runs until 20 March via this link. The featured new products can be found in the extensive special ‘Products of the Year 2025/2026’.

As always, the vote is open exclusively to professionals from the pet retail and wholesale sector. Several hundred professionals took part last year and voted for their favourite products. By restricting participation to specialist retailers and wholesalers, the poll provides a realistic picture of the market potential and point-of-sale success of individual products.