Tractive expands US presence with insurance partnership

Tractive will be cooperating with Spot Pet Insurance, an American provider of pet health insurance. The aim of the collaboration is to improve the safety and healthcare of pets, as the company announced in a press release.

In addition to the US, Tractive is also focusing on collaborations with insurance providers in Europe. Back in December 2025, the company announced a strategic partnership with Spanish InsurTech startup Musky by GCO Ventures, which is now being expanded.

‘We are benefiting from Tractive's size and the successful acquisition and integration of Whistle as we continue to expand our leading position in global pet health monitoring,’ said Michael Hurnaus, co-founder and CEO of Tractive.