Tractive and Mammaly launch partnership

Two leading players in the European pet health sector are joining forces: Tractive and Mammaly team up to “revolutionize pet health with smart data and targeted dog supplements,” the company states in a press release. The goal of the partnership is to make the health effects of dietary supplements for dogs measurable on a large scale for the first time, based on objective vital signs data.

Tractive, 2012 founded in Austria, is a leading provider of smart trackers for pets. Mammaly, founded 2020 in Germany, is one of the premium dog supplement brands and now the fastest growing digital pet health start-up in Europe.

Tractive recently launched resting heart rate and respiratory rate monitoring for dog owners, alongside features such as activity, sleep, and bark tracking. Millions of health data points from Tractive’s users are transmitted and analyzed every day, generating valuable insights that are unmatched in pet health monitoring.

Mammaly works closely with veterinarians and scientists to develop highly effective health supplements for dogs created as tasty, functional snacks tailored to individual health needs. The recipes are based on scientifically-tested ingredients and combine effectiveness with a delicious taste.

“We want to not only improve the lives of pets, but also help prolong them,” explained Alexander Hufnagl, VP of Product at Tractive. The strategic partnership with Tractive now allows the effects of these products to be analyzed in a well-founded and long-term manner, in relation to circulation, mobility, sleep behavior, or vitality.

This collaboration combines state-of-the-art tracking technology with evidence-based animal nutrition and aims to set new standards for the future of pet health, Tractive states.