IQI with new Sales Director Europe

IQI Trusted Petfood Ingredients has announced the appointment of Elsebeth Soendergaard as Sales Manager for Europe in a press release. She has been in the senior position since February 1. Soendergaard brings with her many years of experience in commercial roles in the pet food industry, a strong network, and a high level of motivation to support the IQI team and customers with the IQI product portfolio.

Before joining IQI, Soendergaard served as Chief Commercial Officer at AM Nutrition A/S for more than five years. In this role, she implemented strategic initiatives that led to growth and an improved market position both within and outside Europe. Prior to that, Soendergaard spent five years as Key Account Manager at Vital (now United Petfood). Before joining Vital, she held various other commercial positions.

As Sales Director Europe, Soendergaard will help shape the future of the IQI sales team in Europe. According to the company, a strong culture and value-based leadership are at the heart of this.