Unleashed backs six global start-ups

Unleashed by Purina, the pet innovation and acceleration programme, has unveiled six promising start-ups that will form its ‘Class of 2026’. Powered by the Purina Accelerator Lab, the Unleashed programme supports start-ups through a test and learn approach that aims to drive business growth. During the 20-week programme, now in its seventh year, each start-up gets hands-on support to disrupt the market with their innovative pet-care solutions.

• AI for Pet from South Korea powers daily veterinary practice with multimodal AI analysis of eyes, skin, teeth, gait, and clinical dialogue for real-time decision making. AI for Pet won Unleashed’s startup competition at the 2025 London Vet Show, where startup founders pitched their pioneering ideas to an expert panel of judges.

• Petalife from Hong Kong is an AI-powered preventative pet health platform helping pet owners detect early health risks…