Laroy Group and Group Depre form strategic partnership

Laroy Group and Group Depre – two Belgian family businesses from Ghent and Beernem, respectively, active in the pet sector – are entering into a far-reaching, long-term partnership for the production of bird, rodent, and hobby animal food for the brands duvoplus, Witte Molen, and CéDé.

Laroy Group, whose core activity is the creation and distribution of brands in various pet products, sought a strategic partner for its successful bird and rodent food brands, the companies report in a press release. Despite the strength of these brands, the lack of scale and modern automation at the production sites of Witte Molen and CéDé presented an ongoing challenge in a dynamic and competitive landscape. The solution was found in a new strategic partnership with Group Depre.

Group Depre, a Belgian family business active in animal feed and known in the pet sector for brands such as Beyers, Deli Nature…