Vegdog launches first vegan cat snack

Vegdog, a European pioneer in vegan dog food, is expanding its range and has launched its first protein-rich, hypoallergenic snack with fermented protein for cats under the Vegcat brand yesterday, 24 November. The expansion of the range marks the food tech start-up's entry into a new product category.

Vegdog is staying true to the values that have distinguished the company since its launch in 2015: recipes developed by veterinarians with high-quality ingredients and a clear focus on animal welfare. Vegdog was founded in 2015 by Tessa Zaune-Figlar and Valerie Henssen and, according to its own information, offers the first vegan, gluten-free dog food that meets 100 per cent of a dog's nutritional needs.

According to its press release, Vegdog uses an innovative fermentation protein with a protein content of 60 per cent in its ‘Vegcat Pure Bites’. Production is resource-efficient and sustainable, using the fermentation of biomass with microorganisms. The snacks contain taurine (4,000 mg/kg), which can support heart health, and are free from artificial colours and flavours, the press release continues. They do not contain any animal proteins, making them perfect for sensitive cats.

‘Having already grown Vegdog into the leading brand for vegan dog food in Europe, we are now taking the next step with Vegcat,’ says Tessa Zaune-Figlar, CEO and founder. ‘From the very beginning, our vision was to replace meat-based products in the pet food sector with healthy plant-based alternatives.’ Thanks to new, innovative raw materials and scientific advances, it is now possible to feed cats a balanced plant-based diet. ‘This opens up completely new opportunities – for greater sustainability and for a future in which love for animals does not come at the expense of other animals.’

Vegcat Pure Bites for cats are available from today via the online shops www.vegdog.de, www.vegdog.at and www.vegdog.shop in Germany, Austria and Italy. The market entry into the cat food segment is a further step in Vegdog's planned expansion. In May, the Munich-based company announced growth financing of around €9 million.