Symrise AI to predict flavour trends

Symrise has announced a major addition to its award-winning foresight platform Symvision AI, which complements its AI-based trend prediction capabilities. In addition to identifying new market opportunities, it now also features a powerful suite of AI-assisted tools for formula prediction, the global supplier of fragrances and flavours, cosmetic raw materials and active ingredients, as well as functional ingredients for the pet industry said in a press release. AI will help speed up taste creation and thereby food and beverage development, specifically for products low in sugar or sodium, to ensure that despite the change in ingredients, they still offer a compelling taste experience.

By combining machine learning with with deep flavorist expertise, Symvision AI will allow for market changes to be addressed more quickly. For example, when reducing sugar content, the tool forecasts the resulting sweetness profile and identifies gaps in taste intensity. It then guides related formulation options, including the company’s proprietary symlife taste balancing solutions, to close those gaps. This is intended to support customers with targeted flavour profiles, accelerated innovation cycles and a higher success rate for product launches.

‘Evolving consumer expectations, sudden price shifts and supply chain events, drive the need for innovation and swift formula adjustments. Symvision AI delivers exactly that— it empowers us to innovate faster and smarter,’ said Leif Jago, Global Marketing Manager Food & Beverage at Symrise in the press release.

This novel flavor design approach operates through a four-step process – from choosing the most promising raw materials from Symrise’s portfolio, to narrowing down prototypes through statistical modelling and validating sensory characteristics, to refining the solution by experienced flavourists.