Montego treats enter the Netherlands

All the way from Africa, Montego Pet Nutrition is introducing its Karoo Wild and Bags o'Wags treat ranges to the Netherlands. Montego’s super-premium dog treat range, Karoo Wild, uses African antelope protein – a rare offering in European pet retail that targets the growing alternative protein segment.

It is also grain- and gluten-free, and contains no artificial additives, making it suitable for dogs with dietary sensitivities, says the company. The recipe also includes premium ingredients like whole egg powder and sweet potato, which contribute to its nutritional value. Natural flavours such as rosemary, oregano, and thyme are incorporated, not only for their culinary appeal but for their antioxidant properties, too. Bags o’ Wags dog treats are fun rewards for good behaviour, during training, or as a satisfying between-meal snack. It comes in a variety of formats, shapes and flavours.

Montego Pet Nutrition is a family business established in 2000 in the Karoo region of South Africa and is the largest independent pet food manufacturer in Africa. With a footprint in countries including the United States, Greece, Poland and Curaçao, Montego works closely with distributors to align with local market needs while supporting retail partners through in-store promotions, point-of-sale materials, digital marketing campaigns and tailored PR initiatives. The Montego team presents its treats at the Dibevo trade fair in Gorinchem on 28 and 29 September 2025.