Collection to support domestic abuse survivors and their pets

Purina, in collaboration with actor, advocate and domestic abuse survivor, Sarah Hyland, debuted the ‘Courageous Together Collection’, a variety of items for both pet lovers and their pets to wear (or display) courageously and inspire others. Available exclusively at shop.PurpleLeashProject.com, 100 % of every purchase goes as a donation to RedRover to help keep survivors of abuse with their pets.

Drawing from her own journey as a survivor who understands the profound healing power of the human-pet bond, Sarah teamed up with Purina to raise awareness of the Purple Leash Project. Having experienced firsthand how pets provide comfort and strength during the most difficult times, Sarah recognizes the heartbreaking reality that less than 20 % of domestic violence shelters accept pets.

Inspired by her own experiences as both a survivor and recipient of the first-ever Variety Courage Award presented by Purina, Sarah curated a collection of items designed to empower others and encourage conversations that help reduce the stigma of shame many survivors feel. The lineup ranges from a tote bag to matching human and pet sweatshirts, along with custom necklaces and bag charms. These jewelry pieces were created in partnership with Coastal Caviar, a cause-focused business known for its bespoke charm necklaces, bracelets and more.

Since 2019, Purina and RedRover have provided more than 55 Purple Leash Project grants to help domestic violence shelters across the country become pet friendly so that survivors don't have to make an impossible choice between their safety and the safety of their pets.