PLMA’s summit in Copenhagen

This year's summit will focus on the question: What do today's consumers want, and how can private labels meet their needs?

Organised by the Private Label Manufacturers Association (PLMA), the event will bring together retailers, manufacturers, and decision-makers from across the industry to discuss how private labels can evolve from price-oriented alternatives into loyalty-oriented brands that foster deeper, more lasting customer relationships.

Other topics at the summit will include how companies are using AI and customer data to anticipate trends, protect margins, and engage consumers in a rapidly changing retail environment.

Real-world case studies will demonstrate how private labels are strengthening customer loyalty and resilience in uncertain economic times.

The summit will begin with a market presentation by Euromonitor, which will highlight trends and opportunities in Scandinavian retail. This will be followed by visits to leading Danish supermarkets and discounters, where participants will gain first-hand insight into private label practices.

The annual PLMA Private Label Summit is open to PLMA members, retailers, manufacturers, and trade press representatives. To register and for full programme details, visit the PLMA event website.