Animonda presents new logo and design

The German company Animonda Petcare GmbH, a supplier of high-quality pet food for over 30 years, is presenting its modernized brand identity: “A new logo, contemporary design, and optimized packaging send a clear message of quality, responsibility, and love for animals,” reports the company. The relaunch includes a revised brand logo that is intended to reflect the values of quality, transparency, and animal welfare in a modern, minimalist form. The newly designed packaging offers better orientation at the point of sale and strengthens brand recognition.

The proven color coding has been retained, supplemented by clear typography and subtle elements. The primary colors red and yellow characterize the logo and corporate design and stand for optimism, strength, and motivation; brown and beige convey warmth, closeness, and the close relationship between humans and animals.

The rollout will take place gradually via specialist retailers, online platforms, and international markets, Animonda announced in a press release. Together with its retail partners, the manufacturer wants to strengthen shelf visibility and brand presence. The Carny and GranCarno brands are to be completely redesigned by spring 2026, with the first products in the new design appearing in November.

From mid-September to the end of November, Animonda is running a 360° brand campaign as part of its new umbrella brand strategy. “Our goal is to bring the Animonda brand to life across all relevant channels – digitally, at the POS, and in public spaces,” explains CEO Marco Lubberich. The target group is cat and dog owners, who will be reached with over 150 million gross contacts via digital channels such as online video, social media, and influencer marketing, supplemented by connected TV, out-of-home, and POS activation with new brand displays and competitions.