Pet Fair Asia 2025 concludes with record scale

The 27^th edition of Pet Fair Asia closed successfully in Shanghai, solidifying its position as Asia’s premier platform for pet industry innovation. This year, the show expanded to a record 3.34 mio sq ft (310,000 m²), featuring more than 2,600 exhibitors across 25 halls and attracting over 130,000 professional visitors from over 90 countries.

International attendance grew by more than 20%, reflecting China’s rising influence in the global pet economy. Over the final two days, consumer and pet enthusiast attendance reached a new high of 390,000 people.

This record-breaking scale and international participation underscored strong confidence in the pet industry’s resilience and growth potential. By providing an unrivaled platform for trade and brand building, the show once again affirmed its role as a key gateway for international business into Asia’s dynamic markets.

Pet Fair Asia will return to the Shanghai New International Expo Centre from 19 to 23 August 2026.

Before that, the Pet Fair Asia Network will host three regional events: Pet Fair Southeast Asia (Bangkok, 29–31 October), Pet Fair South China (Shenzhen, 5–7 December), and Pet Fair Beijing (19–22 March 2026).

The international convergence was further facilitated by the Pet Fair Asia International Buyer Club, which brought together more than 100 hand-picked buyers from 20 countries. Members engaged in tailored business-matching sessions with over 300 exhibitors, ensuring concrete business results, and gained deeper insights into China’s market through curated site visits across Shanghai.

The exhibition halls buzzed with innovation. While traditional categories such as food, supplies, and healthcare remained strong, emerging drivers stood out, including functional nutrition, fresh pet diets, smart technologies, fashion, travel solutions, and human-pet co-living. These trends not only showcased the sector’s diversity but also its ability to cross into adjacent industries, creating new business opportunities and shaping consumer lifestyles.

A major highlight was the Discovery Zone, a curated showcase featuring over 500 new products and bestsellers launched in the past three months in China and worldwide. The inaugural Pet Fashion Week added further excitement, with high-fashion brands setting new style benchmarks for furry companions.

The show also spotlighted emerging brands and creative talent. The Start Up program, co-hosted with the Little Red Book, brought together more than 50 new brands and designers, offering a platform to connect with buyers and gain market traction. Their creativity and design-driven approach brought fresh inspiration to the show floor and highlighted the importance of nurturing the next generation of industry players.

Despite recent global economic uncertainty and challenging trade relations, the number of international companies and brands exhibiting at the show continued to grow, highlighting worldwide businesses’ need to explore new markets and opportunities. Pavilions from Japan, New Zealand, South Korea, Taiwan, and for the first time Poland and the United States, were also featured at the event.

“Polish exhibitors engaged in numerous B2B meetings, establishing valuable connections with distributors, importers and industry professionals from China and across Asia,” stated Andrzej Juchniewicz, Chief Representative of Polish Investment and Trade Agency Shanghai Foreign Trade Office, which organized for the first time a Poland pavilion at the show.

Suh Jung Ho, Secretary General of the Association of Korea Pet Product Export, the show’s official representative in South Korea and organizer of the South Korean pavilion, added: "There were over 25 Korean companies present at Pet Fair Asia this year. The direct insights into consumer preferences, enables them to adapt products and marketing strategies to China’s dynamic pet market."

The China pet market is estimated to be worth 42 billion dollars as of 2024. Growth is primarily driven by lower-tier cities, where ongoing urbanization is fueling increased pet ownership. With only 23% of China’s population currently owning a pet, there remains significant potential for international companies to expand their presence.