Record scales in Shanghai

This year, the Pet Fair Asia expanded to a record 3.34m sq ft (310,000 m²), featuring more than 2,600 exhibitors­ across 25 halls and attracting over 130,000 professional visitors from over 90 countries. International attendance grew by more than 20%, reflecting China’s rising influence in the global pet economy. Over the final two days, consumer and pet enthusiast attendance reached a new high of 390,000 people.

This record-breaking scale and international participation underscored strong confidence in the pet industry’s resilience and growth potential. By providing an unrivaled platform for trade and brand building, the show once again affirmed its role as a key gateway for international business into Asia’s dynamic markets.

The international convergence was further facilitated by the Pet Fair Asia International Buyer Club, which brought together more than 100 hand-picked buyers from 20 countries. Members engaged in tailored business-matching sessions with over 300 exhibitors, ensuring concrete business results, and gained deeper insights into China’s market through curated site visits across Shanghai. Pavilions from Japan, New Zealand, South Korea, Taiwan, and for the first time Poland and the United States, were also featured at the event.

The exhibition halls buzzed with innovation. While traditional categories such as food, supplies, and healthcare remained strong, emerging drivers stood out, including functional nutrition, fresh pet diets, smart technologies, fashion, travel solutions, and human-pet co-living.

A major highlight was the Discovery Zone, a curated showcase featuring over 500 new products and bestsellers launched in the past three months in China and worldwide. The inaugural Pet Fashion Week added further excitement, with high-fashion brands setting new style benchmarks for furry companions. The Start Up program brought together more than 50 new brands and designers, offering a platform to connect with buyers and gain market traction.

The China pet market is estimated to be worth 42bn dollars as of 2024. Growth is primarily driven by lower-tier cities, where ongoing urbanization is fueling increased pet ownership. With only 23% of China’s population currently owning a pet, there remains significant potential for international companies to expand their presence.

Pet Fair Asia will return to the Shanghai New International Expo Centre from 19 to 23 August 2026.