Ladybird Excellence Award in Italy

The Ladybird Excellence Award honours fearless leadership and transformative innovation in the pet industry and beyond. Companies and individuals are recognised for their impact, ethics, originality, and bold vision. Peggy Pleines found what she was looking for at Zoomark 2025, where she presented the prestigious award six times.

The winners include:

· Adaptability & Resilience: United Pets with functional and attractive pet products

· Strategy & Decision-Making: Pet Buddy Group with food and nutritional supplements

· Innovation & Sustainability: Swisscowers with genuine Swiss cheese chews

· Innovation & Customer centricity: Bugalugs with more effective care products

· Ethical & Sustainable Leadership: Montego Pet Nutrition: premium pet food from South Africa.

· Innovation & Adaptability: Care with animal welfare products

A vision that is bigger than an award: Not only does Pleines present an award for excellence, it also reinforces its impact: “With a mission to shine a spotlight on courageous, ethical and visionary entrepreneurs, the Ladybird Excellence Award is part of a larger movement: the global rise of conscious businesses.”