PSC promotes plastic recovery

The Pet Sustainability Coalition (PSC) has joined forces with Repurpose Global, a global platform for action on plastic waste. Together, they are launching the Plastic Recovery July campaign, which aims to recover 500 000 pounds of plastic waste from the environment and drive long-term, systemic change across the pet industry.

Since its launch in 2016, Repurpose Global has recovered more than 77 mio pounds of plastic.

The PSC is calling for participation: "This is more than just a campaign - it's a rallying point for the entire pet industry.” Plastic Recovery July is an opportunity to be part of a growing movement that turns ambition into measurable action. “Boost your brand's sustainability story with marketing tools including live impact data, widgets, a marketing toolkit and more. Become part of a coalition-wide initiative to measurably reduce waste Track your impact – see exactly how much plastic your brand has recovered and where Thanks to the generous support of APPA and WPA, all contributions will be matched up to 100 000 GBP”, the PSC added.