Dr Emily Mugford succeeds Dr Roger Mugford

Company of Animals heralds generational change

The transition from Roger to Emily marks a new chapter for COA, emphasising continuity and a commitment to the values that have defined the company since its inception.(Source: Company of Animals)
The transition from Roger to Emily marks a new chapter for COA, emphasising continuity and a commitment to the values that have defined the company since its inception.
14.03.2024

After 44 years at the helm of the Company of Animals (COA), founder and CEO Dr Roger Mugford is passing the torch to his daughter Emily. He has been an influential figure in the pet industry, and his legacy will now be carried forward by Emily, who has been unanimously appointed by the COA Board as their new chief executive officer.

Dr Emily Mugford is a veterinary surgeon with a wealth of experience in the pet industry and has been a director and COA board member for three years. In her introductory letter to the staff of COA, she shared her journey from packing Haltis when a child and in the early days of the company, to qualifying as a veterinary surgeon and then practice owner. She expressed pride in Roger’s achievements and outlined her commitment to build upon the foundations he has laid.

Dr Roger Mugford will continue to be involved in COA, overseeing The Pet Centre at the company’s UK headquarters on Ruxbury Farm and pursuing opportunities that benefit animals and the planet. He expressed gratitude to the staff for their loyalty and urged them to extend the same support to Emily.

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