Pets at Home unveils new brand identity

The leading UK pet store chain Pets at Home has relaunched with a new brand identity and advertising campaign. This is intended to unite all elements of the company and celebrate the love of pets. “The renewed brand is part of our effort to establish ourselves as a central go-to for all pet care needs, from coat care to veterinary services, services which have both been renamed,” states the company.

Formerly known as Vets4Pets, the veterinary service is now called Vets for Pets, while the grooming service is now known by the name of Pets Grooming. Both will trade under the uniform brand identity Pets.

The new brand is being introduced in over 450 Pets at Home branches, more than 350 grooming salons and nearly 500 veterinary practices in the long term.