Fressnapf and Payback to continue cooperation

The Fressnapf Group is extending its contract with the biggest German bonus programme Payback until at least 2025. According to Dr Matthias Bauer, senior vice-president of customer experience at Fressnapf, the partnership has provided huge support for Fressnapf in the last few years. “We can rely on efficient, effective data-driven marketing, get the right offer out to customers at the right time via the right channel and thus achieve a genuine customer-centric approach.” The two companies have been working together since 2015. Payback currently has 31 million active customers in Germany, with 11 million using the Payback app.