Fleischeslust in 17 languages in the future

Seitz Group to extend international reach

The Seitz Group near Bremen recorded sales totalling more than 49 mio euros last year.
The Seitz Group near Bremen recorded sales totalling more than 49 mio euros last year.
31.05.2022

The German Seitz Group is significantly expanding its market presence in Europe. It is currently consolidating in all areas of Europe with wholesale partners and also intends to strengthen its key account international team. This was revealed by Max Graf Kerssenbrock, chairman of the Seitz management team, in conversation with the editors of PET worldwide at Interzoo in Nuremberg.

In a first step, the premium moist food brand Fleischeslust is being switched from direct delivery to retailers in many European locations outside Germany to distribution by wholesalers. New wholesale partners are also being sought. “While the focus was previously on Poland, Great Britain and the Benelux states, retailers in other parts of Europe will also be supplied with the products in future,” added Max Graf Kerssenbrock. Product labels will also feature up to 17 languages from now on.

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