New brand at Diana Pet Food

Odalia is an activity of Diana Pet Food. This new brand offers scent and care ingredients for the pet care market, with the ambition to help pets and their owners to live in perfect harmony. This new activity is unique on the market, according to Diana Pet Food. Odalia benefits from the Symrise's technology and consumer research, Panelis' expertise in cat behavior and Diana Pet Food's global pet network.
Analysis has revealed that cat owners are satisfied when their cat uses the litter box and the litter still smells fresh for as long as possible. Odalia has developed unique molecules to neutralize the unpleasant odors of feces and urine - and simultaneously give off a positive scent for pet owners that attracts the cat and improves its feeling of well-being. The effect of the litter on cat behavior was confirmed by Panelis, the Diana Pet Food panel of experts. Odalia is now planning to expand the range next year to include additional products in the areas of pet oral hygiene, personal care and health.