Mars completes its acquisition

Mars Incorporated has completed its acquisition of the Iams and Eukanuba brands from Procter & Gamble in Australia and New Zealand. This follows an agreement announced by the companies earlier in 2014 and receipt of all necessary regulatory approvals. Mars has already acquired Procter & Gamble’s pet food business in North America, Latin America and other select countries. “Owning a pet is an important part of many people’s lives in Australia and New Zealand – there are over 8.5 million pet cats and dogs. Pets are an essential part of society and provide invaluable support in facilitating human interaction, social connections and providing companionship,” said Sylvia Burbery, General Manager Australia of Mars Petcare. “Iams and Eukanuba are great products and are a welcome addition to our pet food offering. They complement our existing brands and will help us better meet the needs of our much loved pets.”