Each year the Orange Trade Mission in the Netherlands helps ten entrepreneurs to enter a new foreign market. The entrepreneurs, with their specific ambitions to grow overseas, will receive extra support from the Orange Trade Mission Fund in the coming year. This was announced by Minister Ploumen, the Dutch Minister for Foreign Trade and Development Cooperation, during a conference at Schiphol Airport in Amsterdam. The ten winners receive support in developing their business internationally, either in the form of fully guided participation in a trade mission or participation in international fairs. Despite the fact that Beeztees has already been involved in the export field for many years, the company was still selected. This is remarkable because this support is usually given to young companies with little export experience. However, the decision by Beeztees to operate in a generic market and work on distinctiveness through its own product development and product design, combined with building a consumer brand, was the main reason for its selection.