PIF honours pet personalities

The UK’s Pet Industry Federation (PIF) 2014 award winners were announced at the PIF forum held in a Northamptonshire hotel in front of 200 industry professionals. The event was organised by PIF and hosted by boxing legend Frank Bruno MBE. The winners were: • Retailers of the Year: Poole Farm Feed Centre, Essex, and Pets Corner, Cheltenham • Manufacturer of the Year : Danish Design • Wholesaler of the Year: Pedigree Wholesale • Kennel or Cattery of the Year: Pets Country Manor, Liverpool • Pet Service Business of the Year: Chase Pet Services, Burntwood, Lichfield • Grooming Business of the Year: KD Grooming Studio, Somerset • Your Cat magazine - The ‘Product I Can’t Live Without’ Award: Dreamies cat treats • Your Dog magazine - The ‘Product I Can’t Live Without’ Award: Dogmatic Headcollar • Lifetime Achievement Award: John James, James & Steel Ltd.