Top designer joins Hurtta

Ivana Helsinki's long-term fashion designer Jukka Puljujärvi has joined the design team of Hurtta. He is leaving the New York and Paris fashion weeks behind to put his talent and interest into designing dog outerwear. Hurtta is a main brand of the Scandinavian company Best Friend Group Oy, with exports to 30 countries worldwide. It is the widely copied and followed market leader of functional dog outerwear and gear with exceptional product development focusing on materials, high quality and visionary design, points out the company.