After seven years as the exclusive Rogz distributor in the Czech Republic, Pet Fashion has decided to focus its existing retail and online business on the Rogz brand, according to a press release by Rogz. Lenka Kholova and her team at Pet Fashion currently operate two very successful retail stores in Prague. As a result, the company’s rights to the Czech and Slovakian markets have been sold to the well-known eastern European distributor Plaček s.r.o with effect from 1 October. Plaček operates nearly 100 pet stores in the Czech Republic, Slovakia and Latvia and is a leading wholesaler in eastern Europe. The company will exercise exclusive distribution rights for Rogz in the Czech Republic, Slovakia, Latvia and Poland.