Pet food (r)evolution by Almo Nature

Almo Nature revolutionised the pet food market in the year 2000 by launching legend, the first completely natural wet food for cats. Then and now the recipes are composed of 75 per cent fresh meat or fish, 24 per cent cooking broth and 1 per cent rice. Two years ago, Almo Nature launched another unique product: Rogue Label the Alternative, a completely natural dry food for cats and the first to be exclusively prepared with ingredients that were originally intended for the human food chain, using only fresh meat and zero meat meal. The matchless recipe composes of 50 per cent fresh meat, 25 per cent rice, fat, potatoes, sugar beet pulp, peas, vitamins and minerals. In 2014, Almo Nature is presenting at Interzoo another pet food (r)evolution, the novelty Alternative, the first completely natural dry food containing 75 per cent fresh meat, 0 per cent meat meal and exclusively prepared with only ingredients originally intended for the human food chain. The new Alternative recipe features the same quality and formula simplicity in the kibble as Almo Nature’s natural Legend wet food. Alternative’s recipe composition is short and impressive: 75 per cent fresh meat, 20 per cent rice, 5 per cent vegetables, vitamins and minerals. Alternative is a single-protein, single-lipid and gluten-free kibble that is ideal for use in cases of food intolerances. In addition, the outstanding quality of the ingredients ensures a high amount of bioavailability of all nutrients. Alternative for cats is available from July 2014 in four flavours and three sizes. www.almonature.eu hall 3A, stand 124