APPA enhances its team

Leah Zguzenski has joined the American Pet Products Association (APPA) as director of member relations and business development. In her new role, she will be responsible for developing member benefit programmes as well as working to enhance member retention, education, market research and strategic association goals. Leah Zguzenski comes with more than 15 years' experience in marketing and strategy. She previously served as market analyst & global brand strategist at PepsiCo in Purchase, where she executed their national brand and shopper marketing programmes while managing multi-million dollar budgets and inventories for bottling networks' point-of-sale and premium items. Leah Zguzenski earned a Bachelor of Science in Mathematics and is a member of The Center for Association Leadership (ASAE), the New York Society of Association Executives (NYSAE), and the APPA Professional Women's Network (PWN).