Backer upgrades its September show

After extensive upgrades to its annual autumn event in 2013, H.H. Backer Associates plans to add more new programmes and improvements for both exhibitors and buyers. Visitors to this year’s show, which will take place from 19 to 21 September at the Donald E. Stephens Convention Center in Rosemont (Chicago), will find some new features, including a “Top Ten All Natural Product Lounge”, an app for smartphones and tablets that includes useful information about the show, a contest among the exhibitors and a secret shopper contest designed to award exhibitors. Other popular returning features include the New Exhibitor Area, the All-Industry Networking Party, The Idea Wall, the Product Innovations area and the Celebration of Style Grooming Competition.