Good prospects

The global pet supplies market will grow by 3.5 per cent to over $100 bn by 2017. This is the conclusion reached by the market research company MarketLine in a recently published study. The company names the dog care segment as the strongest merchandise category, accounting for a market share of 36.6 per cent in 2012 with a sales volume of $30.9 bn. According to MarketLine, the market as a whole grew by 4 per cent between 2008 and 2012.