Private label growing fast in the UK

Sales of private label pet food are accelerating in the UK, according to a report in the latest newsletter of the Private Label Manufacturers Association (PLMA) that quotes the market research institute IRI. The report says that retailer brand sales have surged 6.5 per cent, compared with only a 2.8 per cent increase in the entire category. The growth is partly due to a massive hike in featured space deals on own-label pet food and due to price rises, experts claim.