New website at PIJAC

The US-based Pet Industry Joint Advisory Council (PIJAC) has launched its new, advocacy-based website www.pijac.org. According to the organisation, the interactive website reflects PIJAC’s mission to provide members and concerned pet owners with a voice in legislative issues affecting pets and pet ownership. New website features include highlighted action items, a user-friendly legislative map, enhanced search features, the PIJAC blog, fostering discussion on issues of importance to the industry, the new PIJAC programme, The Pet Effect, which highlights socially responsible pet companies that go above and beyond by doing good things for pets in need, and an integrated conference site for the Pet Industry’s Top2Top Conference.