Most popular pet websites in Italy

The world of e-commerce is revolutionizing several industries, and the pet industry is no exception. At a time when animal care and welfare are increasingly at the center of consumers' attention, online shopping for pet products is experiencing strong growth. According to Casaleggio Associati data, in 2023 the online pet sector reached 242 mio euros in sales and is growing steadily (37 per cent over the previous year).

Casaleggio Associati's monthly ranking monitors the best Ecommerce in the Animals ranking, which in August with a total of 123 companies represented 1.7 percent of the total number of sites in that ranking. The top ranking brand, Zooplus, is known for its extensive catalog, covering all needs through more than 9,000 items for dogs, cats, fish, canaries and other birds, rabbits, hamsters and horses. It offers a very convenient loyalty program, which allows customers to accumulate points with each purchase, earning exclusive discounts and promotions, says the research company. In addition, Zooplus is appreciated for its fast shipping and quality customer service, which responds to any doubts or needs of pet owners.

In second place is Arcaplanet, which according to Casaleggio Associati combines the strength of physical presence with a well-structured Ecommerce platform. This allows customers to choose whether to receive products at home or pick them up in store. Arcaplanet's Loyalty Club offers numerous benefits. The platform also provides personalized advice through dedicated customer service and a blog section full of useful content. In addition, Arcaplanet stands out for its social commitment, supporting shelters and animal welfare associations, the experts list.

Closing the podium is Isola dei Tesori, which is characterized by a focus on natural and organic products for animals. The Ecommerce offers frequent seasonal promotions and discounts that attract a large customer base. In addition to online sales, Isola dei Tesori also offers grooming services and veterinary advice in its physical stores, integrating the online and offline experience. The company continuously invests in technology to enhance shopping experience, such as the use of augmented reality to view products in 3D.

Zooplus, Arcaplanet, and Isle of Treasures ensure the convenience of being able to buy everything you need for pet care with one click and receive their products directly to your home.

The updated Casaleggio Associates Ecommerce ranking for the Animals category, and all data information, can be viewed here. The ranking does not have statistical value, but significant for describing the power relations between the various players, according to identical indicators for all players.