Worldwise appointment

Worldwise, a US-based manufacturer of eco-friendly pet products (“Pooch Planet”, “Petlinks” and “The Smarty Kat”) has announced the appointment of Rob Morgan as chief operating officer. Rob Morgan brings over 10 years of pet industry leadership experience to Worldwise, most of it acquired at Petmate, where he held a number of senior sales and marketing positions before being promoted to president of the pet products division. Immediately prior to joining Worldwise, he was chief operating officer for Spilo Worldwide, a privately owned business based in Los Angeles, which serves the professional beauty supplies market.